SUPERGEL turning towards the world.
The international market has always been at the heart of SUPERGEL’s strategy. A dedicated export service was set up in 2008 which has enabled the company to unlock new markets.
SUPERGEL: a major brand in Asia
In order to seize the opportunities in Asia, SUPERGEL identified the needs of this market and offersa range of products adapted to the expectations of its future customers in this region.
Since 2008, SUPERGEL has been a major brand in the Philippines and also has a strong presence inthe Hong Kong market.
Nowadays, Asia is the N°1 market for the company.
The African market at the heart of our development
West Africa has historically been an important market for SUPERGEL and remains at the heart ofour export strategy.
In order to consolidate our market position, we have been able to call upon:
- A total understanding of the market
- Perfect knowledge of the distribution networks
- A range of products specifically tailored to the local consumers
- An ability to continually offer new products
The African market is now the main focus for SUPERGEL. We want to build a lasting relationship and develop a veritable synergy around the West African countries, as we have been able to do in Asia.